It is always good to see informational articles like this popping up concerning the online reputation management services industry. Monitoring what is said about you online, which pictures carry your name, and how people talk about you on social networks is a key part of maintaining an online reputation. If you don’t maintain it, someone else likely will–often with disastrous results.

In fact, over three-quarters of the folk surveyed said they believe it is very important to search out information on a person or business before deciding whether or not to interact with them.

That statistic comes from a survey with Harris Interactive, a well-respected polling firm, so you can take it to the bank. More importantly, it just confirms what we already knew years ago–that people look to the Internet for information, even about other people. So be careful and take control of your online reputation as soon as possible.