Online reputation management services can help to shape the success of customer’s online marketing campaigns, and the direction of their marketing campaigns in general. One article I recently read, over at SearchEngineWatch.com, one of the best websites for topics regarding online marketing, gave a great example about pizza.

I don’t get pizza often, but when I do, I find myself going with the familiar. I tend to get the same pizza from the same place. It’s simple, straightforward, and requires no thought or effort. And let’s face it, if I’m ordering pizza, I obviously don’t want to put in effort.

However, in a recent discussion with a colleague, we weighed the pros and cons of stepping out of our safe, normal, routines and trying something different. Only by trying something different could we find something new. I think he was talking about business or something, but I was hungry so that’s what I got out of our conversation. Try a new pizza place.

Now there’s this little pizza shop not too terribly far from my house that I drove by all the time but had never tried. Me, being the adventurous sort, decided that finding their phone number online and calling them really wasn’t that much effort so I did the deed and typed their name into Google and whammo — universal search result.

The number was right there on the SERP. I didn’t even need to visit their site, but I was intrigued and compelled to click on a link, right under their name, to two reviews. If I was going to try something new and it moved people enough to review it multiple times online, then I definitely wanted a glimpse of what was in store for me.

What was in store for the author was an odd review about patrons not having to be worried about being robbed. While the review was likely originally placed in the restaurant after a hold up or something in an attempt to help clients feel more safe. However, the author of the article points out that the review now just seems ludicrous and is likely to drive off, rather than bring in, customers.

http://searchenginewatch.com/3640929