The story linked below cites some excellent, and massive, numbers about online reputation management as it regards Tiger Woods’ little accident. His current predicament has completely ruined whatever good reputation he had. Of course, with mistresses numbering in the double digits, and new ones revealing themselves each day, it should come as no surprise. Each day the tv and newspapers are filled with new, and old, stories about Tiger Woods that are, how should I say it, less than flattering.

So the question on Tiger’s agent’s mind, I bet, is–can this be fixed through PR? Well, the short answer is that most of the damage has already been done. But further damage can be stopped by getting some positive publicity, putting an end to the new stories coming out each day, and engaging in an extensive brand reputation management campaign.

http://blog.searchenginewatch.com/091216-194758