The third annual Online Measurement and Strategy Report has been published and it shows that, surprise surprise, online reputation monitoring is the fastest growing analytic niche over the last year. Over the last year many people, and companies, have begun to realize exactly how important online reputation management really is.

There are several useful graphs in the report. Probably the single most interesting is the one that shows that a plurality of companies still don’t measure online reputation management. However, that plurality of 27% is far from a minority, meaning 63% do use some form of online reputation monitoring. Industry experts expect that number to continue to rise.