Facebook was once a site that was only open to college students. It is still most popular amongst young professionals, college students, and high school students. However, the older generations are increasingly using the site to stay in contact with children and grandchildren, according to recent surveys.

However, those who are 55 and older are also the most concerned about privacy controls. Over 16.5 million people over the age of 55 use social networking sites, with Facebook being the most popular, but those people still have major concerns about identity theft, viruses, etc.

These people are probably the least likely to hurt their own reputations online and, consequently, need online reputation management help.