Twitter has brought the term microblogging to the fore of virtually every online marketer’s mind. It has particular benefit to online reputation management services because microblogging can be a quick and simple but highly effective way to post regular updates on the Internet. What’s more, sites like Twitter and Posterous can be combined so that updates on one site show on others. You can even integrate them into social networks like Facebook for potentially even greater exposure.

Twitter may be the benchmark by which all microblogging platforms are measured but there are a great many other similar websites as well as some that really break the mould.

One example of a microblogging site that attempts to do things a little differently is 12seconds.tv – rather than enabling users to post limited textual posts, it instead poses the challenge of posting short 12 second video blogs. Anybody that has attempted to condense useful information into short snippets will now just how difficult this can prove to be. It can also be integrated into other networks giving you a great way to show off video on otherwise text based networks.

There’s literally thousands of social networking and social media websites and not only would it prove fruitless to join them all, as you wouldn’t have time to post regular, high quality posts to them, but it would also be impossible because there are so many. Choosing those sites with platforms that interest you the most and offer the greatest benefits is a good way to ensure that you enjoy the greatest benefits of the sites.