http://negative-publicity.com Fighting Negative Publicity Online Wed, 28 Jul 2010 08:11:15 +0000 http://backend.userland.com/rss092 en Online reputation management services can help to shape the success of customer's online marketing campaigns, and the direction of their marketing campaigns in general. One article I recently read, over at SearchEngineWatch.com, one of the best websites for topics regarding online marketing, gave a great example about pizza. I don't get ... http://negative-publicity.com/when-responding-too-quickly-hurts/ LSI, or Latent Semantic Indexing, is a complex document indexing system that uses keywords, relationships, and other factors to provide users with a means to find relevant information. It is based on topical search as much as it is on keyword search so that if you search for a specific ... http://negative-publicity.com/semantic-search-one-step-closer-after-google-buys-metaweb/ When you ask seasoned veterans of the Google Reputation Management industry for advice on how to avoid being a victim of online defamation or libel, their number one reply is always to take preventative action--be proactive, rather than reactive. If you wait for something to happen, they say, it will. ... http://negative-publicity.com/proactive-rather-than-reactive/ Facebook was once a site that was only open to college students. It is still most popular amongst young professionals, college students, and high school students. However, the older generations are increasingly using the site to stay in contact with children and grandchildren, according to recent surveys. However, those who are ... http://negative-publicity.com/older-generation-increasingly-using-social-networking-sites/ Twitter has brought the term microblogging to the fore of virtually every online marketer's mind. It has particular benefit to online reputation management services because microblogging can be a quick and simple but highly effective way to post regular updates on the Internet. What's more, sites like Twitter and Posterous ... http://negative-publicity.com/microblogging-as-an-online-reputation-management-tool/ The third annual Online Measurement and Strategy Report has been published and it shows that, surprise surprise, online reputation monitoring is the fastest growing analytic niche over the last year. Over the last year many people, and companies, have begun to realize exactly how important online reputation management really is. There ... http://negative-publicity.com/the-popularity-of-online-reputation-monitoring/ According to Mashable there has been a lot of controversy following Twitter’s most recent announcement that means third party sponsored Tweets will no longer appear in the user timeline. The uproar has not come from Tweeters who may find that the move enhances their own experience when reading others’ timelines, ... http://negative-publicity.com/twitter-updates-terms-of-service-banning-third-party-tweets/ Like the old Wild West, the Internet is a bit anarchic--but that doesn't mean that there is no justice or that there is no way to defend yourself against unfair attacks. Just like the old West, there are tools with which individuals can protect their honor/reputation--and on the Internet it ... http://negative-publicity.com/the-new-wild-west/ Hotels are one of the many businesses whose websites and online reputation are extremely important to their overall success. Indeed, hotels spend millions each year on online reputations, websites, online advertising, etc. One very important part of the Hotel business is paying attention to online reviews. It used to be that ... http://negative-publicity.com/why-the-online-reputation-is-important-to-hotels/ Whatever niche you or your business operate in, you can be sure to find websites and portals that are relevant to your industry. Similarly, you can also find geographically targeted websites that are especially useful if you tend to deal with consumers or businesses from one specific area. The same ... http://negative-publicity.com/niche-social-networking-websites/