A reputation management campaign means controlling the results that web users see when they conduct a search for you, your business name, your brands, and your products or services. A little negative press can go a long way to damage a reputation but by burying these negative posts and replacing them with positive or informative pieces it is possible to improve your reputation and even win new customers and more business. Setting up social networking profiles with sites like the following 3 is a great way to start any reputation management campaign.

1 – LinkedIn

LinkedIn is arguably the best and most popular social network that is dedicated to professionals and service providers. You can create a profile that links to your home page and you can add existing contacts while using the site’s features to help make new contacts. A great way to essentially post an online CV that anybody researching your name will find.

2 – Naymz

Naymz is one of the more popular contenders for the LinkedIn crown and it has a number of benefits. It offers more features for free, especially those features that are specifically designed to help you develop your network. It is especially popular with entrepreneurial professionals too.

3 – Newsvine

Strictly speaking, Newsvine isn’t really a social networking site but is more of a social media or social publishing site. Create a profile and add news articles and general interest pieces with links in order to generate traffic and create a buzz. Used well it can generate some good traffic and some excellent links.