There are many organizations right now that are purchasing .xxx domains that normally are not involved in anything .xxx related. The City of Windsor has done it in order to avoid anyone else buying up the domains and using them for nefarious purposes.

To avoid any indecent Internet exposure, some of the city’s biggest institutions are snapping up corresponding domain names ending in “.xxx” to make sure they are never bought by or associated with adult entertainment websites.Mary Rodgers, who works in marketing and communications at the city, said the IT department had just purchased www.citywindsor.xxx on Tuesday.

“It’s to protect our reputation,” Rodgers said. “We’re not going to use it, but we own it.”

Basically, they have purchased these websites in order to avoid the negative publicity that would surely go along with someone else buying and using them.

Medical professionals very often suffer from online defamation when their patients do not like some aspect of their practice. Often they resort to hyperbole or even outright lying in order to get their point across.

When unhappy patients post these kinds of comments about physicians online, doctors’ reputations — and their practices — can suffer.

Reviews by patients have become common as blogs and review websites proliferate on the Internet. But doctors are seeking legal remedies to battle alleged online libel and defamation.

The solution is very rarely a lawsuit. Usually, legal means cannot help you–but web reputation management can.