Imagine a place where you can insult or verbally assault anyone and suffer no repercussions. Imagine a land where you can spread lies about people or companies, just because, and get away with it. Imagine what would happen to the competitiveness of the free market in a place lacking such basic integrity.

Do you have a picture of that place? It’s called the Internet, and we all use it daily. It is a wonderful resource for communicating, learning, networking, and even business—but it has it’s problems with integrity, that much is obvious. The anonymity of the Internet guarantees that under-handed competitors or disgruntled employees can spread lies and misinformation about companies and never have to suffer the consequences—they won’t even have to accept responsibility.

Luckily, there are a number of companies that are offering a defense against this verbal aggression. The leading company is called ReputationHawk.com. It has been featured on The Early Show, in TIME magazine, and in the Chicago Tribune. They are well-known for producing results in a money-saving, and timely, manner. This is the key to success with a problem like this, where thousands of potential clients per day might be scared off by the negative search results.

ReputationHAWK excels by replacing negative content with positive publicity. They are able to do this because they know how to manipulate search engines and positively publicize their clients. It is only fair that individuals and companies should be able to publicize themselves in the fact of slanderous articles and blog comments from anonymous malcontents.

One thing I like about this article is that it emphasizes the overly negative atmosphere that the Internet can sometimes have. If a product were capable of healing everyone with throat cancer–you’d get some loony on a forum complaining that it couldn’t heal a sinus infection too. All it takes to ruin a company’s online reputation is one malcontent at a computer.
http://www.visibilitymagazine.com/location3-media/tarla-cummings/online-reputation-management

This article raises the question–how do we know that international reputation companies will use their skills? The answer is that we don’t. Some companies will, some companies won’t. Like in every other industry, and like every other PR firm, the companies will differ in their outlooks of what clients deserve protection from public opinion, and which don’t.
http://www.newsweek.com/id/109612/page/1