This press release says a few important things about reputation management, but it missed a very important point. While the press release hits a few points concerning communication and marketing–it ignores search engine reputation management. This is an important part of reputation management, increasingly so as the Internet becomes a more powerful tool.
http://www.prweb.com/releases/2009/09/prweb2954904.htm

Jim Calloway’s first rule of reputation management is to avoid self-inflicted wounds, and it’s a good one. Jim’s insincts are good, because later on in the article he shares this little gem.

So to me, the key to online reputation management is to put lots of positive information about you online and to tell your story. Just overwhelm any critics.

This is essentially what reputation management companies do. They create, and distribute widely, positive information about their clients.
http://jimcalloway.typepad.com/lawpracticetips/2009/08/online-reputation-management-first-rule-is-to-avoid-selfinflicted-wounds.html

Can the digital past be erased? Not easily, and not quickly–but it can be done. An entire industry has sprouted up called internet reputation management. What they actually do is suppress negative articles by promoting new, or other, material.
http://www.cio.com/article/463618/Can_You_Delete_Your_Digital_Past_?taxonomyId=1419

Potential customers will often google a business before using it–and herein lies the problem for many businesses. Any disgruntled employee, unsatisfied employee, or troublemaker has access to free blogs and forums through which they can assault that company. Whether or not their claims are valid, and they usually are not, companies want them removed or decreased in visibility. Internet reputation firms promise to bury the offending material by highlighting more positive pages, forums, or blog postings.
http://www.businessweek.com/smallbiz/content/apr2008/sb20080430_356835.htm

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!